NHL players and delicious beer: An acceptable relationship

This is from the league’s recently-released collective bargaining agreement. I just thought it was funny NHL players are prohibited from endorsing fancy alcohol, but beer’s cool. The league’s sponsorship agreements (at different times) with Labatt’s and Molson might have something to do with it – as does the fact the Montreal Canadiens are owned by the Molson family.

1-nhlbeer

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