Trade mark Tuesday: Jose Bautista claims ‘Joey Bats’ mark for … cereal-derived food bars?

Okay, so it’s Thursday, but I meant to post this on Tuesday. Anyways, pointing that out was a real …

So every week, the agencies that regulate trade marks in Canada and the United States publish a journal of all the ones that have been approved for “advertisement” (like the one above). After that, interested parties can lodge their opposition, then there are some more studies and reports and blabity da.

One that really caught my eye this week was this:

Hey, why not, right? We all know that’s Toronto Blue Jays star Jose Bautista’s nickname, one that rose to prominence thanks to his Twitter account ( It’s all about building brands for athletes today, and you could totally see a Joey Bats line of sunglasses or batting helmets. But Joey Bats brand meat-based snack foods?

Joey Bats isn’t the only celeb seeking control of trademarks. Why, did you know Katy Perry’s real name is Katheryn Hudson? If you did, you should be ashamed of yourself.

And, uh, whatever the hell this is.

The Miami Marlins were also active this week, which will come as great news to fans lamenting the complete dismantling of their sometimes-beloved team. At least now you’ll be able to get that Marlins dog jacket you’ve been dreaming about.

Sorry …

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